Super Bowl commercials are an integral part of the annual National Football League championship. For businesses, it is a sign that they are making it in real life. The crypto community reached a new milestone this year with the debut of crypto ads by FTX and eToro, Crypto.com, and Coinbase during Super Bowl 2022.
Due to rising demand for crypto, recently fueled in part by meme tokens, nonfungible tokens and metaverse tokens — Super Bowl crypto ads stole attention from traditional businesses on social networking platforms like Twitter. Let’s take a look at the ads and reflect on the sentiments expressed by the community.
Commercial for Coinbase Super Bowl 2022
Coinbase is a popular cryptocurrency exchange in the United States. It often takes the No. The Apple App Store’s No. 1 spot is for the most downloaded apps. Coinbase has released a minimalistic advertisement featuring simple graphic images in two dimensions as part of its ongoing campaign “Less Talk, More Bitcoin”.
The Coinbase Super Bowl commercial began with a Coinbase-themed C bouncing around on the screen, similar to the bouncing DVD logo.
ICYMI We’re excited to announce that Coinbase will give away $15 worth of BTC to anyone who registers by February 15, 2019. Click the button below to find out more and RT your friends! Sign up and see terms here – https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5
— Coinbase (@coinbase), February 14, 2022
The letter was quickly replaced by a color-changing QR Code, which silently moved across a screen in a similar manner. When scanned, the QR code directed users to Coinbase’s landing pages. It promoted a giveaway of Bitcoin (BTC), and offered sign-up promotions.
Coinbase services crashed temporarily despite the contrast with traditional, high-production Super Bowl ads. This was due to an influx of traffic to its website. A follow-up message was posted on Coinbase app acknowledging the disruption in service.
“Well, it was more popular than we thought. We’ll email you when things are back to normal. We will email you when everything is back to normal.” Coinbase spent $14 million on a QR code that changes color to allow it to bounce around for 30 seconds during the Super Bowl… and the website crashed.
— Joe Pompliano (@JoePompliano) February 14, 2022
FTX Super Bowl 2022 commercial
FTX, a cryptocurrency exchange, was founded by Sam BankmanFried. Its first Super Bowl commercial, “Don’t Miss Out”, featured comedian Larry David.
In the advertisement, David is seen dismissing life-changing technologies as they were invented. David, who is seen as an authority figure on various historical timelines, rejects the inventions of electricity, the wheel and the toilet.
Further, the comedian opposes America’s Declaration of Independence. He is skeptical about portable music and landing on the Moon. The commercial ends with David dismissing the FTX app and saying “I don’t think so”.
Don’t be Larry. Don’t miss the next big thing. To celebrate, we’re giving away 7.54 @bitcoin! You can enter by watching our advertisement 2) Follow us 3) Share this tweet by 11:59 EST Four winners will be chosen! #FTXContest: No Purch Nec. Subject to T&C: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS
— FTX (@FTX_Official February 14, 2022
Many considered FTX’s Super Bowl advertisement to be the most funny.
eToro Super Bowl 2022 commercial
eToro’s Super Bowl ad, “Flying Your Way”, featured crypto and fiat investments. It began with a user asking for advice on whether to invest or not in stocks.
Soon thereafter, the advertisement shows a large number of users hovering over the city. One of them approaches the user and asks, “To the Moon?”
Stocks, crypto, and everything in between. Discover the power of social investing #FlyWithUs #eToro pic.twitter.com/P01NJLxDZb
— eToro US (@eToroUS February 14, 2022
eToro’s advertising featured a Shiba Inu dog as a tribute to the memecoin Shiba Inu. The platform also offered an unofficial Super Bowl halftime Bingo card that allowed users to guess performance mistakes such as wardrobe malfunctions or fireworks.
Are you ready for the halftime show! You are ready for the halftime show? *This is for entertainment purposes only pic.twitter.com/wuOMDdC7sZ
— eToro US (@eToroUS February 14, 2022
Although eToro is worthy of an A, the advertisement failed to generate the same buzz as the other players.
Crypto.com Super Bowl 2022 commercial
Crypto.com’s first Super Bowl advertisement featured LeBron James, a basketball legend, having a conversation from 2003 with an incarnation of himself. LeBron, the young LeBron, was excited to learn about the future of electric cars and other technological advances. However, he also asked the real LeBron whether he was ready to face what was to come.
“I cannot tell you everything. But if you want history to be made, you have to take your own decisions.”
LeBron, who was the highest-scoring NBA player in history, made the commercial even more logical for the public.
@KingJames called the moment. Fortune Favors the Brave #FFTB pic.twitter.com/Snhpit3vnh
— Crypto.com (@cryptocom), February 14, 2022
LeBron now joins a growing number of pro athletes that support crypto’s mainstream adoption – a move that was well received by the crypto community.
Related: Binance CEO confirms that ad restrictions won’t affect crypto demand
Changpeng Zhao, Binance CEO, stated last month that increasing restrictions on crypto advertising will not have any adverse effect on demand for cryptocurrency.
Clampdown on crypto advertising is unlikely to have much of an effect on demand, says @binance CEO Changpeng Zhao pic.twitter.com/K5EtuWyxGz
CNBC International (@CNBCi), January 20, 2022
CZ stated to CNBC, as reported by Cointelegraph, that regulators need to limit advertising because of high demand. He added, “Most users come from word-of-mouth anyway.”
Eileen Wilson –Technology and Energy
My Name is Eileen Wilson with more than 5 years of experience in the Stock market industry, I am energetic about Technology news, started my career as an author then, later climbing my way up towards success into senior positions. I can consider myself as the backbone behind the success and growth of topmagazinewire.com with a dream to expand the reach out of the industry on a global scale. I am also a contributor and an editor of the Technology and Energy category. I experienced a critical analysis of companies and extracted the most noteworthy information for our vibrant investor network.