The Metaverse is rapidly becoming one of the most important trends in 2022. According to recent data, the market capitalization for the metaverse sector is currently over $26 billion. It is impressive that virtual worlds are being enhanced to offer more immersive experiences.
Metaverse communities for creatives are emerging, which allow users to create their own interactive experiences. Even though this concept is still in its infancy, music seems to be a key feature of social metaverse environments.
Music as NFTs
Music in the form nonfungible tokens (NFTs), is being used in many virtual ecosystems to provide social experiences for artists and fans.
Fluf World, a metaverse community primarily composed of 3D-avatar bunnies, relies heavily upon music to create user experiences. Brooke Howard Smith, Fluf World’s co-founder, explained to Cointelegraph that the metaverse was created in August 2021 to allow creators, musicians, and artists to connect via NFTs. Howard-Smith explained that the “scenes and Sounds” feature allows community members to mix different backgrounds and soundtracks with their avatar NFTs.
“Users have the option to add background behind their avatar to create a new location. Many of these are being built in our Metaverse. The user can change the music that the 3D-animated rabbit plays to suit their mood.
Fluf World offers a wide range of multimedia NFTs that allow users to personalize their Metaverse experiences, even though the idea may seem complicated. Fluf World will launch phase 1 of their “Burrows” metaverse space. This is where avatars can walk around and listen to other Avatars’ music. Howard-Smith said that you can also see their music, a Nimbus, floating nearby their avatars when they approach them.
Fluf World 3D avatar rabbit. Source: Fluf World
This model also offers many benefits to artists and fans. Cointelegraph spoke with Gino The Ghost, a multiplatform songwriter and producer who won grammys. He said that he works as a metaverse music executive at Fluf World. Gino stated that he first became interested in the project because of its incorporation music. He explained that audio NFTs allow musicians to package music in a new way as a cryptocurrency asset. He explained that sound clips can be stored on a blockchain network and solve many problems for musicians.
The sad truth is that streaming platforms are making music labels more money than ever, but producers and songwriters make far less. 100 million streams can only bring in $7,000 if you own 30% of a label, and most people earn less. You should also audit publishers to verify income. Royalties are paid slowly.
Gino stated that music NFTs allow artists to generate immediate income without the need for intermediaries. Gino stated that music NFT owners are not only investing in their favourite artists, but can also use the soundtracks to make their own remixes. He said that creatives can listen to music and create their own soundtracks. Users can also sell their music NFTs to generate income.
It is also worth noting that music NFTs may be available in digital wearables. Wearable music NFTs, for example, were recently introduced on The Dematerialised. This is an experimental marketplace for digital fashion. Teflon Sega is a singer/producer who claimed to have been born in the Metaverse. He created the collection called “Defend the Metaverse”. The various NFTs are available in the form of tshirts, sunglasses, and shoulder plates. The sound clip is a 15-second excerpt from Teflon Sega’s music video “In The Middle.”
Teflon Saga shoulderplate Source: The Dematerialised
Sega stated to Cointelegraph that music and fashion have always been inseparable. Sega said that the two intertwined creative culture have often played off each other in music video music. “That is why it felt so natural for me to release the outfits, props from my music videos into the universe as wearable NFT” he added. Sega said that this year people will be introduced new features that enable self-expression in metaverse environments. “All forms of entertainment, music, fashion and storytelling will be free from any limitations, except for one’s creative imagination.”
Decentralized audio files, in addition to music NFTs are being used to personalize metaverse settings. Audius, a music streaming service that uses the Solana blockchain and partners with other metaverse platforms, is an example.
Roneil Rumburg is the CEO and co-founder at Audius. Because of its decentralized nature, anyone can pull content from Audius. This ecosystem is run by developers and fans for everyone’s benefit. He stated that anyone can use our platform to build,”
Rumburg says that Audius music files were originally used in gaming metaverses. However, recently the platform was integrated into “Ethereum Towers”, a real estate NFT project, and “Portals Metaverse,” a Solana-powered portal to offer streaming music. Through the Audius API, users can play their music in their Metaverse room using “Portals Metaverse”. Rumburg explained that the community even created an Audius lounge to host concerts.
Rumburg also noted that Audius has a decentralized catalog of audio files and metadata. However, some developers have created wrapped NFTs around Audius files. Rumburg stated that Audius is a decentralized repository for content that does not have rights. Third-party developers can use the platform’s metadata to pull files from it. Rumburg also explained that Audius’ main advantage in the Metaverse context is that developers can free pull content without fear of being sued.
Related: Audius launches Solana NFT integration on its blockchain streaming platform
Metaverse music: Is it a trend or here to stay?
Even though the idea is still relatively new, experts in the industry believe that music for metaverse environments has great potential. Cointelegraph spoke with Sebastien Borget who is the chief operations officer and cofounder of Sandbox, a popular gaming metaverse environment. He said that music will continue to be used more frequently. It’s creating a new form of entertainment that goes beyond music clips. He said that it’s more immersive and social. The Sandbox has announced a partnership to create a musical venue and theme park within its platform.
NFTs are becoming increasingly popular with famous musicians. John Legend, an American singer-songwriter, recently announced that he will be involved in the creation of an NFT music platform which will allow artists to tokenize their work and sell it. Snoop Dog, an American rapper and songwriter, recently tweeted out that he was a Fluf World holder. The tweet included his personalized “Snoop Dogg Party Bear NFT”, which includes music by Gino the Ghost.
It’s evident that music is having an impact on virtual worlds. However, there are still challenges that could hinder adoption. Rumburg, for example, mentioned that Audius is being emulated by other platforms, but others are being criticised for using APIs from Spotify to pull music. Musicians have criticized HitPiece, an NFT platform that sells music NFTs without permission, as recently as this week. NFTs can be expensive because of high gas costs and minting expenses. This could negatively impact communities that are proud to express themselves. Howard-Smith acknowledges this problem and says he does not want to see a barrier to entry within Fluf World.
“We have a plan to ensure that anyone can come into Fluf World in the next two-years and create. The biggest challenge is to create an equal playing field as we build new technologies and combine information. Fluf is open to all artists, regardless of their avatar. Many are already making a living by creating music for Fluf owners. It is essential that the industry creates an environment that allows for new artists, as well as musicians with smaller fan bases, to join.
Eileen Wilson –Technology and Energy
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